The major social changes originating from an ever-evolving situation have also imposed the need for a radical shift in the communication plan.
The school must equip itself with a different form of communication that can promote its various activities, thus expanding participation and collaboration among the various participants and users who regularly attend these activities with the aim of transmitting a modern vision of the school as a stimulating venue, a meeting point between culture, education and exchange.
The Fermi Institute's new identity, which is the first dynamic identity in the Italian territory applied to be a public institution, is based on the concept of identification and personalisation. The specifically created writing system creates an opportunity to actively participate and leave your own contribution to the school, activating the important identification process that lays the foundations for a two-way, comparative relationship with the school system.
The result is a new identity that has the important purpose of enticing external and internal participation and that encapsulates the basic concepts of the school, namely education and support for the growth and development of each student.
Find out more about the author of the project: goo.gl/v3S5RZ